OREANDA-NEWS. The new Ford B-MAX, with its sliding rear doors and unique design, was launched to media from South Africa in Johannesburg on 12 and 13 August.

The launch took the form of a half day event, comprising 80 representatives over three rotations from automotive, lifestyle and consumer media.

Liz Venter, B-Car Brand Manager hosted the business sessions; while Dion Chang, a well-known trends analyst, provided some insights into understanding the consumer mind-set, specifically the innovative use of space in modern society. Jeff Nemeth, President and CEO also joined the media for a casual lunch.