OREANDA-NEWS.  AvtoVAZ has presented Lada Vesta Cross Concept at the International Exhibition of SUVs, crossovers and all-terrain vehicles Moscow Off-Road Show 2015, which was opened yesterday in Moscow.

Lada Vesta Cross Concept shows an example of the development of the project Lada Vesta and interpretation of the new X-shaped style in the format of all-terrain Lada estate car. As it was stated at AVTOVAZ, the purpose of the concept – is not only to explain new language of new style of Lada, but in this particular case, to show the potential of development of a family of Lada Vesta, which in the autumn of 2015 will be put into mass production.

According to the president of AvtoVAZ, Bo Inge Andersson, Lada Vesta Cross Concept is a tool for the reactions of consumers studying on the development of the project Lada Vesta. «Vesta Cross Concept is the successor of the strategy of Lada to create new products aimed at the consumer with account of market-specific and queries of potential clients of the new generation. The concept shows the full involvement of the Lada in the current and future trends of car creating and it plays an important role in the ongoing development of the new corporate identity of the brand. There is a possibility of serial production of this vehicle, but it is too early to talk about the terms and specifications," - said the head of AvtoVAZ.

In his turn, the design director of AvtoVAZ, Steve Mattin, said that the style of dynamic and sporty estate car is based on the conceptual design of Lada Vesta, presented a year ago at the Moscow Motor Show, and on the appearance of serial Lada Vesta. "Initially, the base for the new style and design language of Lada brand was laid in conceptual XRAY Concept, which was presented in 2012 in Moscow", - reminded Mr. Mattin.

New Lada is supplemented by two concepts - Lada Vesta and Lada XRAY, the owners of the new DNA of the brand, as well as the line of family of cars Lada Cross and Lada 4x4 - Lada Largus Cross, Lada Kalina Cross, Lada 4x4 Urban and Lada 4x4 Elbrus Edition. These serial cars are presented at the site of test drive with artificial obstacles, where anyone can test their potential.