Ford Brazil Launches Focus 4-Door with Advertisement Campaign starred by Hollywood actor Gerard Butler and famous pilots
As part of this launch, Ford invites its customers to test-drive the car in a Dealer and compete to embark on a fantastic journey: the winners will be able to prove the power of the new vehicle in the famous tracks of Monaco (at Principality of Monaco) and Atlantic Road (in Norway), the most charming roads of Europe.
The campaign, which is focused on reinforcing the Focus sportive appeal and the pleasure of driving, is one of the largest ever held by Ford in Brazil. It brings a sequence of videos, which are available at Ford’s website and YouTube. The promotion will last until the end of October.
“Gerard Butler was chosen because he is a star who identifies with this product’s spirit, which leaves commonplace, and offers a unique combination of elegance and sportsmanship. In other words, this is a car for those who enjoy driving”, Oswaldo Ramos, General Marketing Manager of Ford.