OREANDA-NEWS. Hitachi, Ltd. announced the establishment of "NEXPERIENCE," a systematized process it has developed to facilitate the process of collaborative creation with customers. NEXPERIENCE is a collective term Hitachi will use for an approach to exploring and discovering business opportunities, creating business concepts and designing business models through in depth collaboration with customers.

NEXPERIENCE uses systematized methodologies, tools, and spaces to foster the process of collaborative creation with customers. In an effort to be a leader in the Social Innovation Business, Hitachi will utilize NEXPERIENCE to accelerate collaborative creation with customers across various industries with the goal of resolving customers' issues and addressing societal challenges.

With the rapid pace of technological advancement, today's growing diversity in society, and progressive globalization, the challenges faced by societies and corporations are becoming increasing complex and unclear. In this complicated and growing world economy, Hitachi is strategically positioning itself to pursue collaborative creation with customers by understanding customers' challenges and using this knowledge to develop and deliver insightful solutions together with a view toward solving societal challenges more effectively.

This April, Hitachi's Research & Development Group launched its Global Center for Social Innovation to promote global, customer-driven R&D. The Global Center for Social Innovation in Tokyo (CSI-Tokyo) brought together designers and researchers specializing in service engineering to develop, integrate and deploy Hitachi's advanced IT expertise into collaborative creation methodologies and tools that were cultivated using Hitachi's unique service design.

As a result, NEXPERIENCE, a systematized customer collaborative creation process with unique methodologies, tools, and spaces, was established. NEXPERIENCE will contribute to developing new business by promoting value-added discussion and ideas in workshops that will be the cornerstone for conducting collaborative creation and designing business solutions with customers.