OREANDA-NEWS. Tele2, an alternative mobile operator, has signed an agreement on cooperation with the Pyaterochka retail network (X5 RetailGroup) in Moscow Region at the “Russia calling” investment forum. Mobile booths and counters will be set up in all supermarkets of the capital and Moscow Region.

After the launch of operations in Moscow, Tele2 SIMs will be put on sale in 1000 stores of the Pyaterochka network in the region. The company will set up its booths and stalls in supermarkets so that visitors could connect to the operator’s network, top up mobile account balance, purchase smartphones and accessories. Besides, Tele2 PoS located in Pyaterochka stores will prepare various exclusive and promotional offers for subscribers.

Tele2 is actively rolling out its retail chain in Moscow Region. On 22 October, Tele2 will count over 400 single-brand stores and stalls situated in central streets of the Moscow metropolitan area. Points of sales and service will appear in popular shopping malls. Apart from single-brand stores, clients may buy Tele2 SIMs in over 10 thou of partnership PoS in the region.

Aleksandr Provotorov, First Deputy CEO at Tele2:

“Tele2 is developing its retail chain in Moscow so that PoS would be located within a walking distance. It is very important that every potential client had an opportunity to connect to the Tele2 network and get high-quality service where it’s convenient for him. When planning the retail chain, we want that our client had a chance to buy Tele2’s SIM card and top up account while shopping. To solve this task we entered into partnership with Pyaterochka whose well-developed network will let us be closer to our subscribers.”