OREANDA-NEWS. Lincoln, an iconic luxury automotive brand with a heritage linked to presidents, royalty and movie stars, has announced the opening of Shenzhen Biaote Lincoln Store, marking its entry into one of China’s most innovative cities.

Shenzhen is the pioneer in China’s epic economic reform and opening up. Still a small fisher town in the late 1970s, the city is now one of China’s most vibrant and prosperous city with industrial leaders from Internet to real estate.

With 30 Lincoln Stores in operation across China, Lincoln projects to open 60 dealerships in 50 cities across China by the end of 2016.

“It’s an important milestone for Lincoln as we open our latest store in Shenzhen,” said Robert Parker, President, Lincoln China. “With the innovative personalized service of The Lincoln Way and competitive product offering, we are taking the automotive purchase and ownership experience to a new level.”

The Lincoln Way, for a New Generation of Customers
Leveraging deep insights developed by an extensive survey covering everything from banking to hospitality industries, The Lincoln Way is an innovative new model for car ownership. It defines how Lincoln customers experience the brand. Where the traditional car ownership model focuses on transactions, this new model gives guests a complete experience that encapsulates their needs and desires.

The Lincoln store is a state-of-the-art facility that reflects the brand’s unique global design standards. Built around their customers, each Lincoln Store uses clean elegant designs, harmonious colors and quality materials. A distinct, welcoming, home-like environment features a relaxing tea house, intuitive personalized technology including a Personalization Studio, and complete sales and service transparency.

Personalized test drive routes can be arranged at any dealership or online; full maintenance transparency is available in each Lincoln dealership with a live video feed; and service hours can be extended to fit clients’ busy schedules.

To better provide personalized services and cater clients’ schedule, Lincoln recently launched The Virtual Lincoln Way, providing luxury clients in China with a comprehensive online solution never before seen in the retail automotive space.

The Virtual Lincoln Way began its roll out on WeChat, China’s largest social network, earlier this year. The first phase, “Explore”, launched in September, gives customers a 360-degree virtual experience of a Lincoln Store. The second and most recently launch phase, “Shop” offers additional options to meet shoppers’ shopping needs including live video shopping and live chat functionality.

Expanding Product Portfolio Enhances Personalized Experiences
Complementing Lincoln’s comprehensive expansion plans – both in Lincoln Stores and the brand’s online presence – is an expanding and competitive product portfolio.

The latest addition of this line-up is the full-size luxury SUV Lincoln Navigator. As a pioneer in the full-size SUV segment, the all-new Lincoln Navigator perfectly combines boldness and luxury with spacious room, exquisite interior and comfort, and leading in-car technologies. 3.5-liter twin turbocharged EcoBoost engine and an array of intuitive technologies enables it to deliver great versatility.

Beyond the Navigator, Lincoln boasts a lineup of class-leading vehicles that includes the Lincoln MKX, a medium-large premium utility vehicle; the Lincoln MKC, a medium-sized premium utility vehicle; and the Lincoln MKZ, a midsize premium sedan.

“Lincoln’s potent lineup of vehicles echoes the brand’s philosophy of The Lincoln Way and its heritage,” said Cai Qiaolan, general manager, Shenzhen Biaote Lincoln Store. “Positioned in the most popular segments, Lincoln promises to bring an enjoyable journey to the local customers.”

Adding another nameplate to Lincoln’s lineup in China, the much-anticipated full-size sedan, the Lincoln Continental, will also launch before the end of 2016.