OREANDA-NEWS. Tele2, an alternative mobile operator, has announced a launch of the first advertising campaign of 2016. Challenging stereotypes, new communication materials prove that good does not necessarily mean pricey.

Young musicians well known by Tele2 clients have decided to find out how the quality depends on prices. Low-cost goods and services are considered to be as losing in quality to more expensive options. However, one experiment is held to destroy this stereotype: products different in price are often similarly good.

The hero of a new ad decided to order the same dish in expensive and cheap restaurants. Of course, he expects a lot from his dinner at a glamorous restaurant with snow white tablecloths, baroque interior and a harp playing. There is neither a liveried waiter nor a French menu card in a simple café but the hero seems to be satisfied with cuisine and service. Thus, after trying both dishes the young man realized that they were equally good but cost differently. He shared his opinion with friends: “Good doesn’t necessarily have to be pricey.”

Moscow Region subscribers may watch other videos. Their heroes are confident that mobile services cost lower without celebrities in ads. Before the very eyes of the viewers, young musicians are getting rid of everything from the real celebrity’s surroundings – expensive furniture and clothes, bodyguards, photographers and stylists. Having made ads as simple as possible musicians come to conclusion: “With celebrity vanished from the ads, mobile services stay flat but the prices go down.” Tele2 clients may be sure that they pay mobile services rather than salaries of celebrities and their needs.