MasterCard Takes Cardholders from the Everyday to Priceless with Week-Long Celebration of the 58th Annual GRAMMY Awards®
“We know that music is a passion for people everywhere,” said Raja Rajamannar, chief marketing officer, MasterCard. “With that in mind, we decided to leverage our long-time partnership with The Recording Academy and celebrate music as a passion. This year, we are providing our cardholders exclusive, insider access to GRAMMY winning artists and experiences leading up to Music’s Biggest Night.”Later on in the week, MasterCard teams up with Westwood One to bring a performance by DNCE to its cardholders as well as an exclusive cocktail reception at Capitol Records Studios:
|Friday, February 12:Saturday, February 13:||Rooftop Live Party at Perch with special performance by DNCE· Westwood One Backstage Experience at the Staples Center|
|Sunday, February 14:||Cocktail Reception at Capitol Record Studios with special guests songwriter and GRAMMY winner Diane Warren and YouTube star and Universal recording artist Troye Sivan|
Other experiences MasterCard will provide its cardholders exclusive access to include:
- MasterCard Presents Jamie xx and GRAMMY winning producer/singer/DJ Mark Ronson’s Pre-Grammy House Party;
- Clive Davis Pre-GRAMMY Gala, an exclusive gathering of the biggest names in music;
- The 58th Annual GRAMMY Awards; and
- GQ After Party during GRAMMY Weekend
The MasterCard Rock the Red Carpet Truck, a mobile red carpet experience where cardholders can go from their everyday look to red carpet ready, will also make rounds in the Los Angeles area in the week leading up to the GRAMMY Awards. At the truck, consumers will get glammed up and styled in black-tie attire before having the chance to show they can rock the red carpet. Cardholders can follow @MasterCard on Twitter and Instagram to find out where the truck will be each day—and may even get a Priceless Surprise for participating.
Taking Place at STAPLES Center in Los Angeles, the 58th Annual GRAMMY Awards will be broadcast live on the CBS Television Network, Monday, February 15 at 8 p.m. ET/5 p.m. PT.
MasterCard, www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers, and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education, and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, “like” The GRAMMYs on Facebook and join the GRAMMYs’ social communities on Google+, Instagram, Tumblr, and YouTube.