OREANDA-NEWS. Ashland Inc. (NYSE: ASH), holding global best-in-class expertise in key areas of consumer specialties, today introduced “Solutions Destination,” a science-based platform that consumer product companies may access to acquire novel solutions and to carry them to market to enhance consumers’ lives. Through Solutions Destination, Ashland offers the consumer product industries core scientific competency in the areas of bioavailability, texture/rheology and multi-functionality. Presenting these scientific capabilities at the incosmetics trade show, Ashland now offers consumer product manufacturers the option to reach out to the company as a “one-stop-shop” to solve major industry challenges.

“Solutions Destination highlights specific core competencies within Ashland that allow us to provide consumer products companies the solutions they require to advance the performance, cost-efficiency and sustainability of next-generation formulations,” said James Mish, group vice president, Consumer Specialties, Ashland.”

A key challenge in advancing new solutions requires bringing together what Mish calls the “enabling sciences.” He said Solutions Destination encompasses a range of Ashland scientific capabilities which combine to form the basis for breakthrough solutions in bioavailability, texture/rheology and multifunctionality.

As an example, to advance the bioavailability of an active in a facial wash or other personal care product, expertise is required in polymer technology, process research, formulation architecture, measurement and clinical science.

“Ashland now provides all of these enabling sciences in a one-stop-shop, to better support consumer product companies in advancing performance, cost-efficiency, and sustainability with a solution rooted in bioavailability,” Mish explained.

Bioavailability, generally defined as the extent to which a formulation allows an active substance property to be realized by a consumer, is a key, yet underserved, solution area in most consumer markets, including pharmaceutical, dermatology/skin, oral care, hair care, and nutrition. Today, Ashland leverages expertise in bioavailability across these markets to design and employ next-generation “biofunctionals” and actives to deliver a consumer benefit. Ashland also develops and applies specialty ingredients, such as excipients and solubilizers, to enhance the delivery and bioavailability of actives, and employs technical know-how to assure actives perform optimally in products, such as topical creams, leave-in hair-care formulations, and pharmaceutical oral dosage forms.

According to Mish, Ashland has the capability to leverage world-class rheological science and application know-how to deliver nextgeneration textures. Last year the company introduced Texturity™ to showcase its expertise in rheological techniques, to characterize and fingerprint textures, and to correlate texture to consumer perceptions.

A major designer of rheology-modifying polymers based on cellulosic, acetylenic, acrylates and guar derivatives, Ashland holds the building-block chemistry required to structure, suspend, and build viscosity to meet consumer texture preferences. The company’s texture-employing toolbox extends to esters, and hydrogels, and the ability to create next-generation hybrid polymer technology.