Dolby Announces Samsung Commitment to Bring Dolby AC-4 Enabled Televisions to Market
OREANDA-NEWS. Dolby Laboratories, Inc. (NYSE:DLB), the developer of the AC-4 standard, today announced a collaboration with Samsung Electronics Co., Ltd. to adopt Dolby® AC-4 in select television models that are scheduled to begin shipping in 2017.
A powerful new audio format in the Dolby Audio™ family, Dolby AC-4 is built on decades of broadcast audio experience and solves for the current challenges broadcasters face—such as more-efficient delivery of high-quality experiences, alternate language versions, and services for hearing-impaired and visually impaired audiences—while also providing a platform for new experiences from broadcast and Internet OTT services.
Dolby will work closely with Samsung, broadcasters, and streaming services to advance the industry's experience with next-generation audio and drive consumer awareness of next-generation audio entertainment experiences delivered in Dolby AC-4.
"We are thrilled that an industry leader in television manufacturing will support Dolby AC-4, and believe that Samsung's commitment demonstrates that this next-gen audio technology is the best solution for the industry," said Giles Baker, Senior Vice President, Broadcast Business Group, Dolby. "Adding Samsung to the growing list of CE manufacturers, SOC providers, and professional partners that support Dolby AC-4 brings Dolby one step closer to offering consumers revolutionary personalized and immersive broadcast audio experiences."
"With its excellent feature set and ease of implementation, it was logical to include Dolby AC-4 in our products now to ensure our customers have this new technology to support the upcoming ATSC 3.0 standard and other standards worldwide," said the Samsung Visual Display R&D Team. "The home entertainment landscape is ever-evolving, and we are excited to offer Dolby AC-4 as a next-generation audio solution for our customers."
As television evolves from 5.1-channel audio to new paradigms that include more personal and immersive experiences, the object-based audio capabilities of Dolby AC-4 will be essential to realizing this next generation of television entertainment. With proven experience in creating next-generation experiences for the cinema, mobile, and home with Dolby Atmos®, Dolby is well equipped to apply that same proficiency to create the best-quality broadcast audio experience for consumers.
About Dolby Audio
Dolby Audio™ is a set of robust technologies that deliver rich, clear, powerful sound in the cinema, at home, and on the go. It makes entertainment more compelling by providing a vibrant audio experience for content that is broadcast, downloaded, streamed, played in cinemas, or enjoyed via disc.
About Dolby AC-4
A powerful new audio format in the Dolby Audio family, Dolby AC-4 addresses the current and future needs of next-generation video and audio entertainment services including broadcast and Internet streaming. The core elements of Dolby AC-4 have been standardized with the European Telecommunications Standards Institute as TS 103 190 and adopted by DVB in TS 101 154, and they are ready for adoption for next-generation services and specifications. Rooted in generations of broadcast audio experience, Dolby AC-4 provides the content and device industries a strong foundation to collaboratively build leading-edge audio experiences that meet the needs of consumers.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For more than 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby.