DHL has signed on as the new title sponsor for a new racing series
OREANDA-NEWS. DHL has signed on as the new title sponsor for a new racing series - DR1 presents the DHL Champions Series, Fueled by Mountain Dew. This new racing championship is organized by DR1 Racing, the premiere drone racing organization that is bringing together top pilots and racing teams to compete at exhilarating locations throughout the world, including the Post Tower in Bonn, Germany, the headquarters of Deutsche Post DHL Group. This October and November the races will be broadcast and streamed online globally by Eurosport, Fox Sports Asia and Twitch.TV, potentially reaching more than 300 million homes.
This new racing series gives DHL the opportunity to continue to extend its leadership position in the development of drone technology, which has a vital part in the future of logistics, as well as elevate the DHL brand to a broader audience of businesses and consumers through a thrilling new sport. Locations for the first season of the DHL Champions Series are expected to include the United States, Germany and Ireland. DR1 events are already broadcast in more than 100 countries.
"This new racing series is an exciting opportunity for DHL to showcase our passion for drone racing and illustrate our extensive history in developing innovative and sustainable approaches towards future logistics solutions," said Ken Allen, CEO, DHL Express. "Similar to Formula E, drone racing represents an exciting new e-racing series, which is why DHL took the opportunity to engage as the logistics partner and title sponsor for DR1's premier league racing series."