Rostourism Will Promote Local Tourism in TikTok
The parties launched an advertising campaign with the hashtag #RussiaTravel, the goal is to support domestic tourism and tell TikTok users about traveling in Russia this summer, the representative of Rosturizm continues. This is the first cooperation of the Federal tourism Agency with social networks, informed, the Agency has supported individual bloggers who publish reports about travel.
The monthly audience of TikTok among Russians over 12 years old on desktop and mobile versions, according to research company Mediascope, in April was 20.1 million people
The campaign of Rosturizm and TikTok will last all of July. Short videos of hotels, resorts and guides will appear on the official accounts of tourism agencies in forty Russian regions. They will share information about the region, attractions and places of interest. The campaign involves the Krasnodar territory, Kamchatka, Altai territory and Buryatia, as well as the Kola Peninsula and others.
TikTok users will shoot and post short videos about their travels with one of the hashtags: #russiatravel, #holidayvody, #countryside and #ecotourism. The authors of the most successful videos will be awarded by TikTok.
TikTok algorithms allow you to get a lot of views to any user who shoots a high-quality video and puts a hashtag in the competition, explains a representative of the Federal tourism Agency: users will show the beauty of Russia and will shoot high-quality content, which will increase the recognition of the country's attractions.
At the end of March, Russia closed its borders against the background of the spread of coronavirus, with the exception of export, cargo and mail flights. Sales in the tourism sector in Russia due to the COVID-19 coronavirus pandemic fell to almost zero, and by the end of the first half of the year, the total amount of revenue lost by the Russian tourist business was about 1.5 trillion rubles, Rosturizm calculated.
The gradual abolition of restrictive measures and withdrawal from the self-isolation regime in connection with the coronavirus epidemic in Russia began on may 12. The tourist season in more than 70 regions started on July 1. It is not yet clear when foreign destinations will open for tourists. Europe has left the borders closed for Russians, according to the industry portal "Vestnik ATOR": the timing of the opening of Russian borders is unclear, and the number of new cases of coronavirus in Russia is still high.