31.03.2017, 11:39
Volvo Cars celebrates 90 years at Techno Classica
OREANDA-NEWS. Volvo Cars, the premium car maker, celebrates its 90th anniversary at the world's biggest show for classic vehicles, Techno Classica in Essen, Germany, 5 – 9 April.
On April 14, 1927, the first Volvo Car drove out of the factory gate in Gothenburg, Sweden.
However, the Volvo Cars stand at Techno Classica does not only showcase the company's history. It also features the company’s latest product, the all-new XC60, launched at the Geneva Motor Show just last month. Techno Classica will be the first German car show for the new XC60.
The new car replaces Volvo’s highly-successful original XC60, which in the nine years since its launch became the bestselling premium mid-sized SUV in Europe with nearly a million units sold globally. The XC60 today represents around 30 per cent of Volvo’s total global sales.
«We have a strong heritage in designing stylish and dynamic SUVs that offer the latest in technology. The new XC60 will be no exception. It’s the perfect car for an active lifestyle, and it represents the next step in our transformation plan,» said H?kan Samuelsson, President and Chief Executive, Volvo Car Group.
On April 14, 1927, the first Volvo Car drove out of the factory gate in Gothenburg, Sweden.
However, the Volvo Cars stand at Techno Classica does not only showcase the company's history. It also features the company’s latest product, the all-new XC60, launched at the Geneva Motor Show just last month. Techno Classica will be the first German car show for the new XC60.
The new car replaces Volvo’s highly-successful original XC60, which in the nine years since its launch became the bestselling premium mid-sized SUV in Europe with nearly a million units sold globally. The XC60 today represents around 30 per cent of Volvo’s total global sales.
«We have a strong heritage in designing stylish and dynamic SUVs that offer the latest in technology. The new XC60 will be no exception. It’s the perfect car for an active lifestyle, and it represents the next step in our transformation plan,» said H?kan Samuelsson, President and Chief Executive, Volvo Car Group.
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