OREANDA-NEWS. September 19, 2007.  Elza Rozental, Vice President and Commercial Director of Torgoviy Kvartal made a presentation at the IV Annual Conference "Event Show-2007. Ideas and technologies of successful event" organized by Vedomosti.

The Conference <Event Show-2007> was held in Moscow at the end of August. The role of event marketing in the business processes became the main point discussed at the conference. Elza Rozental told  about opening of the shopping centers as effective marketing tool and shared Torgoviy Kvartal's experience in event marketing.

As a case study she presented opening of <Torgoviy Kvartal> Shopping and Entertainment Center in Naberezhnye Chelny in March 2007 accompanied by the city holiday and its role in shopping center image and brand positioning
aimed at the increase of loyal tenants and permanent customers.

She presented the main steps in preparation for the opening ceremony starting from tender and event concept development to program planning and advertising and PR campaign realization.

According to the audience feedback, Elza Rozental was considered as winner in the category "The Most Informative Presentation".