OREANDA-NEWS. On 14 February 2008 Mirax Group Corporation was announced the winner of the Superbrand 2007 International Award, category “Development & Construction”. This is the second year in a row for the Corporation to be awarded this title. The award ceremony was held on February 7 in the “GUM” Trade House Ceremony Hall.

“The MIRAX GROUP brand is a strong intangible asset of our Corporation, whose value will only increase with time. The fact that this has been recognized by the global community is a good sign,” noted Sergey Polonsky, Chairman of the MIRAX GROUP Board of Directors.

According to experts, efficient marketing campaign promoted by MIRAX GROUP, as well as success of its projects, merit the highest possible praise thanks to their originality, as well as ingenuity of the company’s specialists.

Sergey Polonsky’s name was included into the book called "Brand Keepers", which is published at the conclusion of each stage of the SUPERBRANDS program. Besides him, Rustam Tariko (Russky Standart), Andrey Kostin (VTB), Valery Okulov (Aeroflot) and a few other leading Russian top-managers, have been included into the said book this year.

Every year, this ceremony attracts the most recognizable brands in various fields. The Super Brand Title is awarded by an Independent Expert Council, which involves high-profile representatives of public and business circles, key business analysts, along with key marketing, advertising and design professionals.