OREANDA-NEWS. On 04 March 2008 was announced, that IFC, a member of the World Bank Group, will work with entrepreneurs and the media in Georgia to increase awareness of gender issues in local business. To launch the initiative, last week IFC organized a forum, Women in Business, to identify the main challenges that women entrepreneurs face in starting a business and to engage the business community in improving opportunities for women.

This effort was led by IFC Advisory Services, which is working on the business enabling environment and corporate governance in Georgia. Discussion topics included international perspectives on women in business, surveys on gender balance in Georgia, and common stereotypes of women in the country. Women entrepreneurs spoke about their experiences in starting and expanding business activities.

Nino Elizbarashvili, President of the Georgian Association of Women in Business, said, “Women in Georgia are disproportionately represented in small businesses, especially unregistered businesses, so it’s important to consider their needs. Also, women often face additional challenges. For example, banks are less inclined to lend to women, either because bankers wrongly assume that women are less likely to succeed or because women often do not hold titles to family property, and thus have more trouble producing collateral for loans.”

IFC will continue to mobilize public attention and promote discourse on gender topics in business in Georgia. In its effort to reduce administrative barriers to running and operating small businesses, IFC will also include gender specific questions in its surveys on the business environment. IFC is planning to hold seminars for female managers, with emphasis on their roles and input in running their respective companies.

Irina Gordeladze, Manager of the IFC Georgia Corporate Governance Project, noted, “IFC has been working on implementing good governance among Georgian companies and banks since 2003. Echoing worldwide trends, there are very few women represented in governing bodies of local companies and banks. We will be looking at these issues in addition to our core activities during the implementation of our project.”

This IFC advisory work is funded by the Canadian International Development Agency and BP and its oil and gas partners.