OREANDA-NEWS. On 21 April 2008 was announced, that Aleksey Sukontsev will be involved in the implementation of the program on transformation of sales and servicing system adopted at the end of February by the Board of Directors of Sibirtelecom OJSC.

Recently appointed Director of “Rinet” Internet-provider, a subsidiary company of Sibirtelecom OJSC, will supervise the implementation of the transformation program, which is a key component in reorganization of Sibirtelecom.

The transformation program was based on consulting research carried out by Siemens and Roland Berger Companies in 2007. It is expected to continue for 5 years and consists of 12 different initiatives, the most important ones include introduction of the system of key efficiency indices, organization of distribution of functions between the front and the back offices, an increase in the rate of order fulfillment, growth of the number of packaged offers and in-depth segmentation of customers.

These measures will make it possible to achieve strategic aims and to be in line with the best European operators in the level of sales and servicing.