OREANDA-NEWS. April 24, 2008. History is being written today. This wise statement is an ideal description of the situation around mobile advertising. Analysts are predicting and disputing. Advertisers include this item of expenses in future budgets. Subscribers are waiting either in hope or in fear. Meantime, the rules, according to which the whole industry will play, are being developed. Today, the history of mobile advertising is being written by the world’s leading companies.

The Mobile Marketing Association (MMA) is the global non-profit association, whose goal consists in development of mobile marketing and advertising and the technologies relevant to them. The association brought together advertisers and mobile telecommunication operators, advertising agencies and developers of the VAS infrastructure – 500 members from 40 countries. Bercut Ltd. joined the ranks of official members of the MMA in March 2008.

– Benefits of the company’s participation in MMA are obvious, – Igor Novikov, the CMO of Bercut Ltd., says, – It provides an opportunity of not only keeping a finger on the pulse of the market, but also taking active part in forming and regulating the market, better understanding of subscribers’ needs, and also sharing our experience with partners. We simultaneously gain access to the worldwide knowledge base and to a channel of communication with partners.

– Membership in MMA enables our company, – Oleg Prikhodko, the Bercut Product Director, says, – to create the functionality that is consistent with the market trends and the incipient standards. The source of our solutions is needs of the existing and potential customers. Taking part in MMA allows us to cover most completely the mobile advertising market’s needs.