OREANDA-NEWS  On 31 October was announced, that Soyuz Victan company held the restyling of popular at the market vodka line Natural collection that includes SV Birch Buds, SV Honey with pepper, SV Cedar Nuts. The purpose of restyling is to underline the unique position and promote the attractiveness of original appearance. Thus, in 2009 the increase of sales of all Natural collection line is expected approximately on 28%.

Basic changes touched original appearance of a label, however the previous conception of the product remained former. The renewed label became more bright and reflects such features as naturalness,transparency and cleanness. A back two-sided label with a natural landscape and also the additional name — Natural Collection appeared. All these attributes underlined inalienable connection of product with the nature.About 500 thousand euros was directed on the restyling of Natural Collection line.

''We have ''refreshed'' the design of Natural Collection line and underlined by means of original appearance such inherent to the product features and properties as naturalness and cleanness. Restyling will do our popular natural line more noticeable on a shelf and more attractive for consumers'', — comments the brand-manager for Soyuz Victan Tatiana Medzhitova.

On company's data for 9 months of 2008 the sales of this line has grown on 121,39% as compare to the similar period of 2007. Thus, the sales of SV Birch Buds vodka grew on 148,49% as compare to the similar period of the last year. On data of The state committee of statistics the total production of Soyuz Victan Сompany has grown on 31%.

First the series of natural vodkas appeared at the brand of Soyuz Victan in 2004. Already in the first year of presence at the Ukrainian market sales of SV Birch Buds made 50% of the general sales of Soyuz Victan brand , that allowed Soyuz Victan Company to infix leader positions in Ukraine.Nowadays Natural Collection is the unique series of vodkas with the addition of fragrant alcohols, made on natural ingredients (such as birch buds and cedar nuts), and also Soyuz Victan Company continues to remain the indisputable sales leader in the category of special vodkas.