OREANDA-NEWS  On 12 November was announced, that Mirax Group Corporation launched a new advertising action. When the dusk falls on Moscow, a huge heart begins to beat inside the MIRAX PLAZA complex.

The metal structure faced with translucent banner fabric is located at the level of 33rd to 35th floors. The heart “beating” effect is achieved by the flashing of 80 kW lights.

"With this advertisement we want to show that the MIRAX Plaza Complex is an iconic project for the city, in significance compared only perhaps with “Mirax City”. Like the heart which is the main element in the human body, MIRAX Plaza will become the center of Moscow’s business life", comments Dmitry Sakhno, Director of MIRAX GROUP’s Marketing Department.

The corporation creative team’s idea was successfully implemented by Argus Media company.