OREANDA-NEWS. November 26, 2008. Ukrproduct Group (“Ukrproduct” or the “Group”) (AIM: UKR), a leading producer and distributor of branded dairy products in Ukraine, today announced that it has added 13 retail shops to its distribution network in October 2008 following a nationwide marketing campaign conducted in regional centres for its leading brand “Nash Molochnik”. This represents approximately a 12% increase in shops which sell Ukrproduct’s dairy goods in Velyka Kyshenya, Eco-Market and Amstor retail chains within a month of the launch of the campaign.

The campaign involved direct promotions, including in-store tastings, print and outdoor advertising. The Group launched the marketing campaign as part of its strategy to expand the distribution network throughout Central, Eastern and Western Ukraine. In October, three deputy sales directors were appointed to increase its presence in these regions.

Sergey Evlanchik, Chief Executive Officer of Ukrproduct, commented: “I am pleased with the response our products have received following the nationwide marketing campaign. In line with the Group’s stated strategy, we continue to focus our efforts on further promoting products under the “Nash Molochnik” brand in Central, Eastern and Western Ukraine, increasing our retail customer base, thus driving our sales growth for the future.”