OREANDA-NEWS. On 26 March 2009 was announced, that IES-Holding's power engineers in Udmurtia appeal to young people with ideas of energy efficiency and energy saving using the popular intellectual game "What? Where? When?"

During the final round of the "What? Where? When?" Open Championship among schoolchildren, that took place on March 15 and involved over 30 teams of young intellectuals from the best schools of Izhevsk, the power engineers held their own "energy-saving" mini-tournament.

Let us remind you that 2009 has been pronounced the year of energy efficiency at Integrated Energy Systems Holding. In this way IES-Holding aims at raising the culture of energy resources' use with each and every consumer - and that means over 10 million individuals and about 60 thousand enterprises in 16 Russian regions. Several energy enterprises within IES-Holding operate in the Republic of Udmurtia, including the Udmurtia branch of IES-Holding's Generation Urals division, and Udmurt Energy-Selling Company. These two enterprises undertook to test the young intellectuals' knowledge and wit with unexpected and very interesting questions related to energy saving.

The best answers to energy-related questions came from the strongest players in the tournament: the Strange Leaves team (College of Natural Sciences and Humanities "School No. 30" who, by the way, won this season) and the Will Be Happy with the Third Place team (joint team of college No. 29 and school No. 57). It was the latter team that won the "energy-saving" mini-tournament based on the additional criteria (question complexity rating).

The prizes were subject-specific: brochure calendars with examples of energy-saving activities, and energy-saving lamps that provide the same amount of light as usual incandescent lamps but consume five times less energy and work eight to ten times longer. On behalf of IES-Holding, energy-saving lamps were presented to the winners of the tournament, as well as to the leaders in all age-groups.

Evaluating the first experience of cooperation with power engineers, Olga Nechaeva, President of the Izhevsk Club of Intellectual Games, emphasized its importance, "Although the questions related to energy saving were far from simple, the children happily took on the challenge, and each team gave at least one correct answer. I am also pleased to see the creative approach that IES-Holding has taken to the promotion of energy saving and the choice of prizes. Those children who were awarded with energy-saving lamps will be able to convince their parents that energy saving is not about beautiful words far away from reality, but it is a real way to save money for the family budget and at the same time save natural resources."

By the way, the winners of special prizes from IES now know exactly where to use the energy-saving lamps in the first place - the lessons of energy saving with the "What? Where? When?" game were not lost on them. Armed with new knowledge, the "theoreticians" of the energy-saving tournament went home to implement their findings in practice and save energy.

In their turn, representatives of enterprises that sponsored the tournament (Udmurt branch of IES's Generation Urals division, and OJSC Udmurt Energy-Selling Company) hope that they have helped every participant to see his or her personal contribution to the solution of household, social, and economic issues of energy saving.