OREANDA-NEWS. On 09 April 2009 was announced, that PAVA confectionery enterprise Zauralsky Kreker had completed re-styling of package for a large assortment of crackers. The main aim was to create a brighter and more distinct image that would appeal to present-day consumer perception.

Designer specialists have chosen fresh and rich colours, to give the crackers an enhanced, modern look. The project resulted in developing new package design for fourteen varieties, including such as “Valentine”, “Kaleidoscope of crispies with poppy”, “Amber Fish”.

“Amid tight market competition, we made our product more attractive for customers. Characters from fairy tales and popular cartoons is an eye-catching choice for both children and their parents. And tasting our product, manufactured from Altay flour and prime-quality ingredients, will certainly prompt further interest and purchases”, comments Oleg Linker, Sales Director at Zauralsky Kreker.