OREANDA-NEWS. May 4, 2009. CV PROTEK distributor and the Rigla Pharmacy Chain became on the 23-th of April the winners of the most prestigious pharmaceutical prize Platinum Ounce. The judging panel of the Platinum Ounce national open competition for pharmaceutical sector professionals found PROTEK to be the best in the category “Distributor of medicinal products”, and Rigla won in the category “Pharmacy chain”.

The Platinum Ounce competition is the most prestigious and fair event in the pharmaceutical market. In the majority of categories, winners are identified by the judging panel, which comprises industry representatives with established authority and professional experience.

In the categories “Distributor of Medical Products” and “Pharmacy Chain”, the winners are identified based only on expert ratings assigned jointly by major marketing agencies. Companies are rated in terms of criteria such as marketing strategy performance, social and market impact, ethics of market activities, and technologies deployed.