OREANDA-NEWS. On 14 July 2009 Belavia Belarusian Airlines announced the official start of Belavia Leader Program for the frequent flying passengers.

This loyalty program is the integral part of many foreign airlines’ brand. The main idea of the programs is that the passenger has the possibility to collect certain quantity of points or miles for the flights to use it subsequently for obtaining benefits.

Within Belavia Leader Program the passengers will have the possibility to collect the points for the flights, the quantity of which depends both on the distance mileage and on the type of fare applied. Moreover, some special suggestions providing extra points on certain flights or period of time will take place.

Belavia shall offer an upgrade in class of service and a premium ticket as a bonus. The most active participants will be offered priority in reservation waitlist, business lounge in the departure airport, business class check-in counter and other privileges.

In the near future Belavia is planning to extend Belavia Leader Program by attracting partners, e.g. banks, hotels, rent-a-car companies. It will allow Belavia passengers to earn the points not only for the flights, but also for using partners’ services.

To become a member of the program a passenger should register in the ticket office or in the representatives abroad.

For the points to be automatically added on the participant’s account the passenger has to advise his participant number at the time of booking or check in at the airport. Every passenger will be provided with his own card and personal number. Any passenger older than 2 years can become a member of the Program.

Belavia Leader Program rules may be found on the website of the airline starting from June 10, 2009.