OREANDA-NEWS. On 27 July 2009 was announced, that "Concern Khlibprom" launches unique new brand for its whole product range. Henceforth consumers in Vinnitsa, Lviv and Rivne regions will find already known and new designed bread and bakery products under brand "Khlibna Khata" (Bread House).

During the project "Concern Khlibprom" will unite all its bread and bakery products under national brand, redesign, improve all types of packaging and unify the current product assortment.

According to Vitaly Yastrubetskyy Commercial Director of OJSC "Concern Khlibprom": "Introduction into the market our single brand is a part of the Company’s strategy. Its main task is protecting products against counterfeiting. According to market experts, today a large part of bakery products of unknown origin is sold under the brands of major manufacturers".

Thus, improved packaging performs several functions: protects products and Company’s name. Its colorful striking style will help consumer quickly identify this product on the shelves. New packaging materials will provide long term storage products. In addition new pakaging makes life easier for our sales managers. They will spend less time controlling product allocation on the shelves at points of sale.

In each region we change assortment line with respect to regional tastes of its inhabitants. By the end of this year we plan that finally all bread and bakery products of all Company’s bakeries in the regions will be distributed under the brand "Khlibna Khata".