OREANDA-NEWS. November 02, 2009. PAVA, one of the largest grain processors in Russia, undertook a sales promotion effort in October covering a number of regions. The promo-action was conducted in retail networks, and sought to bring customer attention to “Altay-Batyushka” flour in 2 kg package. The effect of the campaign proved to be better than expected.

“We are pleased with results of the in-store pallet layouts – in Tver region, for instance, the sales grew 5 times following heightened consumer demand for “Altay-Batyushka” flour. In a few months time, we will be able to give the final estimate of the promo action efficiency, as we hope to maintain the increased sales level”, says Andrey Ananin, PAVA Managing Director.