OREANDA-NEWS. December 4, 2009. Credit Agricole S.A. today unveils its new advertising campaign to support the development of its brand outside France. Within the next 18 months, nearly all of the group's international retail banking subsidiaries, as well as its major business lines, will demonstrate through this campaign that they are part of Credit Agricole. The aim of the advertising campaign being launched today is to develop the Credit Agricole brand in other countries, more specifically among the opinion leaders of the world of economics and finance. It will be rolled out primarily in Europe but also in Asia (Hong Kong, Singapore, Tokyo) and the Middle East (Saudi Arabia and the Gulf States).

By means of a general corporate film and four individual business line films, the campaign reflects the Credit Agricole group's choice of a new business model anchored firmly in serving the real economy and focusing on responsible growth. It features two slogans: "Back to common sense", which attests to Credit Agricole's desire to learn the lessons of the crisis, and "It’s time for Green Banking", a unifying international concept reflecting the group's commitment to responsible growth, factoring in both ethical and ecological concerns.

Credit Agricole S.A. has chosen an international celebrity to convey its message, Sean Connery. The campaign, created by advertising agency ASAP (Aubert Storch Associйs Partenaires), will be on television, online and in the press. It will consist of two successive phases, from 23 November to 19 December 2009 and from 18 January to 14 March 2010.