OREANDA-NEWS. December 16, 2009. Bakcell, one of the leading mobile operators in Azerbaijan, signed an agreement with its new advertising agency, Art Grup.

During the signing ceremony which took place in the Hyatt Hotel in Baku, the CEO of Bakcell Ms. Ineke Botter said: “Bakcell’s brand is one of the best known brands in the country and working with a dynamic agency like Art Grup, that has ample international telecoms experience, will strengthen Bakcell’s brand awareness and position in the market even further”.

The director of Art Grup Mr. Fehmi Ozkan said: “We are really happy to be able to support such a fast growing company like Bakcell, as we feel that the company’s values really appeal to customers in this country and its recent growth has been outstanding’. 

Bakcell was founded in 1994 as the first mobile operator in Azerbaijan. In the last 11 months Bakcell has considerably extended its network and more than doubled the coverage and capacity. Only in October and November this year Bakcell welcomed nearly two hundred thousand new customers bringing the number of its active subscribers to nearly two million. Bakcell customers can use Roaming Services in Europe, Asia, North and South America, Australia and Africa. Bakcell has roaming agreements with 256 operators in 153 countries globally.

Istanbul-based Art Grup, founded in 1986, is one of Turkey’s top-five advertisement agencies. It is strategic communications partner to famous brands, such as Turkish Airlines and Ziraat Bank, the leader of banking sector in Turkey. Over the last 21 years, Art Grup has worked with other major international brands, like Procter &Gamble, AEG/Electrolux and Skoda, as well as Turkish clients, like Turkcell, the country’s leading GSM operator, Eagle Mobile of Albania and Ulker, leading food brand.