Baltika Launched New Premium Product
OREANDA-NEWS. July 05, 2010. Baltika Breweries launched a new premium product — Somersby, a natural apple cider. It is produced under license from Carlsberg Group. Somersby is a successful European brand sold in
Denis Sherstennikov, Vice President of Marketing, Baltika Breweries: "The cider market is successfully developing in Europe, while in
Somersby is a completely natural beverage with a low, 4.7% ABV content, made from 100% apple juice via natural fermentation. It has a pleasant refreshing apple taste, and can be served chilled or over ice.
Somersby consumers are urban men and women ages 25 to 35. They are broad-minded, interested in all new things, love experiments.
Somersby natural cider is available in clear glass 0.5-liter bottles with twist-off caps. The recommended retail price is 48 RUB/bottle. It is produced in
Baltika’s development strategy for its non-beer line includes the successful sensation of the last year — kvass "Khlebny Krai" ("