OREANDA-NEWS. July 14, 2010. The KAMA Trading House and Nizhnekamsk SSC Tire Factory, which are part of TATNEFT Group of Companies, presented their products at the REIFEN 2010 International Exhibition, reported the press-centre of TATNEFT.

The REIFEN Exhibition, a leading international exhibition of tires as well as related products and technologies, is a meeting venue for leading representatives of the industry branch and a place of intensive exchanging information and advanced experience. This exhibition is arranged with the assistance of the German Federal Union of tire sellers and of vulcanization works. Its history goes 50 years back. The exhibition is held every 2 years.

600 representatives from 42 countries and about 18,000 visitors and guests from 127 countries participated in the REIFEN 2010 Exhibition in Essen (Germany). One of the main subjects were issues of ecology and safety.

The KAMA Trading House presented KAMA EURO-129 and KAMA EURO-519 models of automobile tires; KAMA EURO LCV-131 and KAMA EURO LCV-520 light truck tires; as well as KAMA-310 and KAMA-701 heavy truck tires. There were also presented SSC (solid steel cord) truck tires.

Consulting of the visitors was performed by the experts of the KAMA Trading House and Nizhnekamsk SSC Tire Factory. Both companies belong to TATNEFT Group of Companies. Over the past 10 years, OAO TATNEFT has carried out huge amount of work in modernizing the tire production. Construction of the SSC Tire Factory with the support of Continental Company as a strategic partner has been the most ambitious project. The first batch of SSC tires rolled off the production line in December last year. All products have been certified in foreign countries. This fact demonstrates the high quality of the products.

International quality management system ISO 9001 has been implemented at all the enterprises of Tatneft-Neftekhim Management Company, which controls operation of all entities of the petro-chemical complex.

Systematic work of the KAMA Trading House specialists resulted in delivery of Kama EURO-129 tires for the assembly of a new Volkswagen Polo model. The new car equipped with these tires was introduced in Moscow in early June.

Given the international composition of visitors this year, the products presented by the KAMA Trading House have justifiably aroused great interest among the guests and all those present. Negotiations with foreign guests resulted in preparation of contacts basis for holding talks with the heads and leading experts of the Middle East and other far abroad countries.

Participation in such events opens additional opportunities to work with foreign countries, promotes development of international relations and expansion of the markets.