OREANDA-NEWS. October 07, 2010. DELO newspaper presented first Ukrainian rating of 70 most expensive trademarks.

Only Ukrainian national brands were taken into account in the rating, without notice of industrial and financial companies' trademarks. The methodology developed in 1989 by Interbrand company and best known in world practice was used during realization of research. Its essence is in determination of profits that are generated by popular brand itself. PRO-Consulting financial and analytical group appeared as a project consultant.

70 trademarks entered the final list, which was divided into two groups: "Most expensive Ukrainian FMCG brands (consumer goods)" and "Most expensive Ukrainian service and retail brands".

ОККО brand took the fifth place in group "Most expensive Ukrainian service and retail brands".