OREANDA-NEWS. November 2, 2010. SOLLERS Group launched production of the new FIAT Linea, which expands the market niche for moderate-price C-class sedans. It is planned to sell 1400 vehicles in three modifications by the end of the year. The retail price starts at 569 900 rubles. The production launch ceremony held at the SOLLERS- Naberezhnye Chelny plant was attended by Ravil Zaripov, Minister of Industry and Commerce of the Republic of Tatarstan, and Adil Shirinov, plant CEO.

A separate conveyor line was created for FIAT Linea at the SOLLERS- Naberezhnye Chelny plant; it is equipped with a modern hanger system needed for complex assembly operation: subassembly and mounting of the engine, suspension and attached equipment. Each output FIAT Linea passes a quality control system, which ensures adherence to the strictest international production standards.

By the end of 2010, the SOLLERS-Naberezhnye Chelny plant will produce vehicles equipped with the latest 1.4 L turbo T-jet engine with 120 hp, a 5-speed manual gearbox, ABS and EBD systems, 2 airbags, air conditioning, electronic pack, heated mirrors and seats, stock engine undercover, car audio and other standard equipment. Customers will be offered 3 modifications — Dynamic, Comfort and Emotion.

Adil Shirinov, CEO of the SOLLERS-Naberezhnye Chelny plant said at the launching ceremony: “The start of FIAT Linea production in Tatarstan is a sign of a new stage in the development of the Italian brand in Russia. FIAT is entering a highly competitive segment with an excellent product that is sure to achieve a good position thanks to its moderate price, quality, safety and high equipment level”.

We recall that the production of FIAT vehicles at the SOLLERS-Naberezhnye Chelny plant started in December 2006, when the production of FIAT Albea sedan was launched. In April 2007, the production range was supplemented by the multipurpose FIAT Doblo Panorama small van.