OREANDA-NEWS. February 14, 2011. Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions firm, has signed a five-year  contract with du — the integrated telecom service provider in the United Arab Emirates. As an IT managed services partner, TCS will support du in its efforts to enhance customer excellence and service delivery levels.

This agreement supplements du’s aggressive growth strategy and its continuous focus on enhancing the company’s capabilities in service delivery, enriching customer experiences, offering a better scope in developing and managing customer-centric products and services, besides creating more value for shareholders.

The agreement was signed in a ceremony attended by Fahad Al Hassawi, chief human resources and shared services officer, du, and Girish Ramachandran, vice president and head, Middle East, Africa and Mediterranean, TCS, in the presence of Saleem M Al-Balooshi, senior vice president, technology and wholesale operations, du, and Manoj Agarwal, regional director, TCS Middle East and North Africa.

Mr Al Hassawi said: “In a dynamic business sector such as telecom we are constantly looking at enhancing customer experience — made possible by further enhancing our IT operations. With TCS’s capabilities we expect to further streamline our efficiencies in service delivery and quality of service, as well as bringing best practice in IT operations.” 

Mr Ramachandran said: “We are delighted to be chosen as a strategic partner to du. With our strong global telecom expertise we are committed to delivering service improvement, flexibility and predictability to du’s IT, which will supports  du’s progressive strategy to enhance customer experience.”

TCS started its operations in the Middle East in 1973, and today the Middle East and Africa (MEA) contribute a significant portion of TCS's revenue from the developing countries market segment. TCS does business with some of the top government and private business houses in the different countries that the company operates in, in the region. The nature of projects TCS executes in the region, from both perspectives, sheer volume and complexity, speaks strongly of TCS's service quality and delivery capabilities. These projects in many ways are unique and create references for TCS. TCS MEA has the world's best-trained IT consultants working in nearly 12 countries, deployed in various client locations and offshore delivery centres.