OREANDA-NEWS. February 16, 2011. Citibank (China) Co., Ltd. (“Citibank China”) announced the opening of a new sub-branch in Hangzhou, located in Chengxi. The new sub-branch is Citibank’s first “Smart Banking” outlet in Hangzhou, designed to provide retail customers with a superior banking experience, reported the press-centre of Citibank.

Mr. Andrew Au, Chief Executive Officer, Citi China, said, “I am pleased we are continuing the strong momentum we built in 2010, a year in which we opened a succession of branches and sub-branches in cities such as Guiyang, Shanghai, Beijing, Tianjin and Shenzhen. Our business in China is performing strongly and we will continue to execute on our growth plans in support of our wide cross section of customers in China.”

Mr. Anand Selva, Country Business Manager of Citibank China, said, “We are excited to be taking a new step in the development of our business in Hangzhou, one of the most prosperous cities in China. We believe this new sub-branch will provide local residents with access to the high quality banking and wealth management services that they are looking for and expect in their banking provider.”

Features of Smart Banking Outlet
The new sub-branch is a full service retail outlet with the following features and customized services:

Fully “Wi-Fi enabled” allowing customers to go online while inside the outlet using their mobile devices (laptop, cell phone, PDA etc.)

The “Citi Service Browser”, which comprises of a number of interactive touch screens that enable customers to easily obtain information about Citibank as well as Citibank’s latest product and service offerings at their fingertips. The “Citi Service Browser” also includes hand-held devices containing electronic brochures with detailed introduction to Citibank products and services, market outlook and commentaries, audio and video clips. These devices negate the need for print materials in Citibank’s environmentally friendly branch environment

The “Citi Work Bench” enables customers to browse the web and get access to Citibank China’s next-generation online banking services, which include enhanced online security features, more convenient online payments and transfers; “Global View of Accounts” allowing customers to access Citibank accounts in multiple countries, a comprehensive set of alerts / SMS-based banking services, all delivered with user-friendly interface and modern look-and-feel

“Citi Assist” refers to interactive video conferencing services that provide customers with the opportunity to obtain additional expert opinion and consultation from Citibank specialists at another location on a real time basis via video phones

Wireless “Soft Phones” are used by all staff while providing complimentary use of mobile phones for customers

“Internet kiosk” is a complimentary feature with state-of-the-art computers to access external websites for the convenience of our customers

Products and Services
Like all other Citibank retail outlets in China, the new outlet offers both Citibank and Citigold services. Customers using the Citibank service, which requires a minimum balance of RMB80,000, will be provided with a choice of a comprehensive range of services to manage their wealth. Products offered include savings, deposits, investments (including Premium Accounts, Structured Investment Accounts and QDII products) and insurance; as well as ATM / debit cards and mortgage. Customers can also conduct their banking at their convenience through the multiple electronic channels such as online banking, mobile banking, 24x7 phone banking and fax banking.

The outlet also features a Citigold Service Center, designed to provide leading wealth management services. The Citigold offering, which requires a minimum balance of RMB500,000, is distinguished by factors that include:

 Dedicated relationship managers supported by a team of product specialists

 Personalized banking products and services

 Access to award winning global research, market outlook, latest financial developments and dedicated information channels

 Unique proprietary tools such as Citigold Financial Needs Analysis

 Membership rewards and privileges
 Citigold customers also benefit from Citi’s global presence with worldwide Citigold VIP recognition, courtesy access to world wide Citigold centers, overseas account opening referral, overseas emergency cash up to USD10,000, overseas Citigold preferential FX rate and fee charge, worldwide toll-free home connection service hotline and Citigold International SOS Healthcare Services, etc.

The Hangzhou Chengxi outlet houses 24 retail banking professionals. It is located at No. 81, Wen Er Xi Road, Hangzhou.