OREANDA-NEWS. March 10, 2011. The largest Russian mobile handset retailer, Euroset, is to rebrand its sales network. The new corporate style is to be developed by Wolff Olins, the same company that re-branded MTS and VimpelCom.

Euroset is set to reoutfit all of its 4000 retail outlets anew inside of 2 years, the company president, Alexander Malis said. However, he did not announce the exact cost of the undertaking. Experts believe that rebranding one standard Euroset handset shop could cost RUB 1-1.2 mn; therefore, to rebrand all of its shops, Euroset could need RUB 4-5 bn.