OREANDA-NEWS. June 03, 2011. Tata Consultancy Services (TCS), (BSE: 523540, NSE: TCS), a leading IT services, consulting and business solutions firm, announced that it had won the Gold SABRE award in the 'executive leadership' category at the North American SABRE awards ceremony in New York, USA, reported the press-centre of Tata.

The SABRE awards, which recognise superior achievement in branding and reputation, are managed by The Holmes Group, a leading global publishing enterprise that provides knowledge, insight and recognition in the field of public relations.

TCS won the Gold SABRE award in the executive leadership category for its project — Rolling Thunder — the communications strategy and programme that was implemented during the company’s transition to a new chief executive officer and managing director, N Chandrasekaran, who took over the leadership role in October 2009.

“Our focussed communications programme has strengthened the company’s reputation across the world. The Gold SABRE award for communications validates this approach to engage the top tier of media organisations and influencers across the world,” said Pradipta Bagchi, vice president and global head, communications, TCS. “Well planned, innovative communications programmes can have significant impact on mind-share when executed properly and the credit for that goes to our committed global team and partners,” he added.

"The executive leadership category recognises campaigns that were designed to position or publicise the senior leadership of a company. TCS' focussed programme to position its new CEO on the world stage clearly stood apart as one of the best-thought-out and executed campaigns this year," said Paul Holmes, editor-in-chief of The Holmes Report.

Towards this objective, TCS had put in place an ambitious global communication and media campaign during September 2009 to March 2010 to introduce the new CEO to the global audience, to maximise visibility for the company and to ensure the success of the transition.