OREANDA-NEWS. August 12, 2011. Town Volzhsky of Volgograd region was the center of attention due to opening of the new hypermarket of Lenta network. The store located in Lenina prospect, 313, became 40th object of the company. Investments in its construction have made over 750 million roubles

"Lenta" in Volzhsky represents a standard hypermarket with total area 12 000 sq.m., of which trade facilities occupy 8 000 sq.m. 36 high-tech cash terminals will be serving customers 24 hours per day 7 days per week. Specially for the customers of the store, parking lot for 650 places has been stipulated. Also, the store has a number of specific features: the new shelving system has been installed, lighting arrangement of the trade hall has been improved, modern baking equipment has been purchased, decorative cosmetics boutique has been opened. Later on, company’s brand cafe with Lenta-dedicated home cuisine will be welcoming its guests.

According to Galina Alimova, Director of the hypermarket in Volzhsk, "Lenta" will get the townspeople concerned, first of all, by its special customer offers guaranteeing essential budget economy. Our discount program provides the buyers with significant discounts at each purchase: permanent customer’s card allows to save 5 % from the amount of each purchase, goods of the catalogue are sold on the average with 30 % discount, and during seasonal actions the discount may be as high as 70 % ".

Moreover, in the autumn of 2011 Lenta plans to launch the program "Social Card" which has already been introduced in 20 cities of Russia. The program offers extra discounts from 3 % up to 8 % on socially -significant goods for the disabled, pensioners, mothers of large families and the needy. With allowance for the permanent customer cards, the price for such social goods may decrease to 12 %.

As well as in the other cities, Lenta in Volzhsky will be selling goods of over 18000 nominations: fresh vegetables and fruit, dairy products, meat, fish, grocery, own bakery products, goods for house and interior, clothes, footwear, audio and video devices.

Since the very beginning of regional expansion, cooperation with local manufacturers and suppliers has been the strategic direction in the company’s development. The share of products made by the local manufacturers represented in the hypermarket in Volzhsky, will amount to 25-30 %. For example, Lenta -Volzhsky customers will be able to purchase products made by such companies as Volzhsky Biscuit, Volzhsky Food Plant, Volzhsky Bakery Complex, Volzhsky MSK, and many others. The goods offered by the local manufacturers are always easily noticeable in the trade hall – they are marked with special recognizable price tag.

Thanks to opening of the hypermarket in Volzhsk, 340 people who have received worthy wages, social guarantees and opportunities for professional and career growth, have been employed.