OREANDA-NEWS. September 22, 2011. Ukrainskiy Retail, the managing company of a retail chain of Brusnichka food stores, took part in the 3rd Ukrainian conference "Private Label 2011. Retailer and Producer: Focus on Development" held in September 2011 in Kiev.

At the conference Ukrainian producers and retail chains were awarded national prizes for the biggest contribution in the development of private label market in Ukraine. Over 75 companies competed in the contest. The conference hosted 250 managers of production and distribution companies as well as Private Label executives of Ukraine's leading retail chains.

Ukrainskiy Retail won Private Label 2011 National Prize in "Contribution to Development of Product Category" nomination.

"It's been our first victory in the national contest for retail chains as we've been developing our private label for less than a year," revealed Liliya Komarova, Head of Private Label Department of Ukrainskiy Retail. "We are glad that the Committee recognised our achievements in the development of PL and took account of the feedback of our suppliers, who recommended us as a reliable and promising partner. We managed to introduce over 100 sales items under our private label in 31 product categories over a short period of time, and we are pleased that our progress was noticed."