OREANDA-NEWS. March 15, 2012. A facial recognition technology company founded by Estonians and supported by the Development Fund has been chosen among the top 20 British companies that will represent the UK at the South by Southwest Interactive Festival in the US.

This year's British technology vanguard was put together by Reuters and UK Trade & Investments.

One of the founders of Realeyes, Mihkel Jaatma, says the festival is a multimedia counterpart of Woodstock, and that performance will be a key consideration.

"They also chose WorldDesk, AppBuilder and other examples from the UK game and media technologies to represent the country's budding enterprise," he said.