OREANDA-NEWS. April 13, 2012. The conference focused on the pharmaceutical industry of Ukraine and new strategies for its development and was held in late March in Kiev. The leading experts – pharmacists, distributors and solution suppliers met at the event to talk on optimization solutions affecting the costs of pharmaceutical business

 These urgent issues were discussed at the event:

 • VAT – effect on the affordability of medicines and the companies' activities

 • New legislative initiatives – simplification of doing business, or vice versa?

 • Macroeconomic factors of the pharmaceutical industry development in Ukraine in 2012:

financial challenges and opportunities

 • The basic needs of the pharmaceutical industry, market trends and structural changes in 2012

 • Factors influencing upon the dynamics of the pharmaceutical market

 • Changes in the structure of the pharmaceutical market, assortment and quantitative analysis,

  trends of the recent years, expectations, forecasts

 • Regulatory practices, quality issues, transparency of operations

 • Acrobatics: prospects for cooperation in R & D, biotechnology

 • Consolidation of the distribution market: distribution management under the new conditions

 • Pharmacy chains: the bottleneck of the present-day pharmaceutical market in Ukraine? Ways to acquire mutual benefits by the manufacturer and the retailer

 • Increase of profitability of pharmaceutical business – a key task for management in the contemporary market conditions, and other topics

Larisa Gayshuk, Chief Operational Officer of UVK presented her speech at the forum. Ms. Gayshuk shared the successful experience of UVK in the issues of organization of the DC for the pharmacy supermarkets chain "Good Day Pharmacy" as well as of how an experienced 3PL-operator can increase the efficiency of different parties’ interaction within a supply chain, bringing the reliability to the nation-wide chain including manufacturers, distribution companies and the retail

 During the final discussion with all the speakers of the panel and forum experts involved, there discussed the approaches to building up an effective promotion of drugs and specifics of generic drugs marketing as well as other issues.