OREANDA-NEWS. April 18, 2012. The Bank of Moscow has announced a new ad campaign to be launched as of 16 April 2012 on TV, radio and in the press. Along with image advertising messages presenting new kinds of deposits and loans will be aired.

A new approach to visual impact and emotional charge will be realized in this campaign. In addition the campaign will draw attention of current and potential clients to convenience and new format of the services offered by the Bank of Moscow which, having changed the major shareholder, has begun to pay more attention the client related services and adaptability of the business processes.

"We have totally updated the Bank’s conceptual approach to advertising," says Eugenia Mamsurova, Vice-President of the Bank of Moscow. "Within the framework of the new concept the Bank of Moscow is a bank next door offering simple and convenient personal fund management solutions."

The new promo shows people and displays the Bank’s logo, capital M. The slogan — the Bank of Moscow is with you — is voiced in the video.

The second stage of the campaign is expected to be launched in September/October later this year when the Bank introduces new products and services.