OREANDA-NEWS. August 23, 2012. Landmark, India’s leading leisure and entertainment store, announced the opening of its second store in the city amidst much fanfare. Following the successful steps of the existing store at The Forum, Koramangala, the new store at Orion Mall, Malleshwaram will offer an exhaustive range of books, toys, gaming, stationery, technology, music, movies, gift items and sports goods.

Spanning 15,000 square feet, this new store, like all other Landmark stores, is fashionable and individualistic, providing not just value for money but the best collection of merchandise too. Renowned for its great customer service and world-class ambience, Landmark is all set to raise the bar for customer experience with the store at Orion Mall.

Ashutosh Pandey, COO, Landmark, said, “Our store in The Forum has been one of our best stores in the past few years. As we’ve built our clientele, we’ve seen a very strong and loyal base develop in Bengaluru, and hence the decision to open a second store in the city. We chose Orion Mall in Brigade Gateway Campus, Malleshwaram, owing to its proximity to the cosmopolitan crowd, which we feel will appreciate the offerings of a store like Landmark.”

To create a special experience for all customers visiting the new store, Landmark is offering inaugural promotional offers across all its categories till August 31, 2012. To highlight some irresistible deals – customers can avail the 3 for the price of 2 offer on the top 200 bestselling books as well as an incredible 25 percent off on Chetan Bhagat and Fifty Shades of Grey box-sets, while Tinkle double digest box-sets will sell at a 20 percent discount. The toys section has a discount on Lego Duplo Bricks with sets of Rs3,949 available at Rs2,999. Customers purchasing gaming products worth Rs20,000 get a Rs2,000 Landmark gift voucher free. Music and home entertainment will offer three international CDs at Rs249, three regional CDs at Rs199 and 50 percent off on DVDs. The stationery section will offer robotic reading lights at Rs99, while the gifts section will have 10 percent off on Ferrero T24 packs and 30 percent off on select Fastrack belts and wallets. These are just some of the many delightful offers available at the store.

The core category of Landmark, the books section, will cover a wide variety of hard-to-find titles across a wide range of categories, including bestsellers, business, fiction, biographies, literature, marketing, art, cinema, religion, graphic novels and many more. This will be enhanced by the dedicated magazines section.

Young parents and kids are Landmark’s primary audience and their sprawling kids section stocks a mind-boggling range of books, stationery, toys, board games, puzzles, soft toys, infant and pre-school products, remote controlled cars, helicopters and more.

The fun gaming zone will focus on all the latest games and consoles. Enthusiastic customers can try their hand at the PS2, PS3, PS3 Move and Xbox Kinect consoles that are on display before purchasing them.

The tech zone will house the latest range of mobile phones, tablets and mobile accessories from The Mobile Store and digital cameras, DSLR cameras and camera accessories from Camerena. Music and audio enthusiasts can also choose from a wide range of headphones and earphones apart from storage devices, connectors, etc.

The stationery section has one of the widest ranges in home and office stationery supplies. This includes a variety of office utilities, diaries, files, folders, paper products, writing instruments, gift wrapping paper, desktop accessories, notepads, notebooks, and organisers among others. Stationery for kids offers character tiffin boxes, schoolbags, coin collection boxes, stamp collections and a wide variety in notebooks, writing instruments, coloring and drawing materials and other art and craft work.

Complementing all this is the music section with a stunning collection of melodies in English, Hindi and other regional languages, giving consumers a choice in genres like classical, jazz, western classical, regional, Bollywood, pop, rock, blues and country. For movie buffs, a wide range of movies in VCD / DVD and Blu-ray formats will be available. From regional, western, animation, musicals to world movies, Landmark will have it all in the movies section.

To cater to the needs of all age groups and corporate entities, Landmark stores also house a gifts section, which offers a wide range of Indian and imported chocolates, luxury watches, fashionable sunglasses and pure leather products.

What takes the in-store experience in this store to the next level is the introduction of the sports zone by SportXS. An exclusive store in the store for sports and adventure enthusiasts, which has everything from footballs to fishing rods, tennis racquets to golfing gear. Also coming soon is a treat for all customers who like to catch a quick bite as they browse through the offerings. BLISS, the coffee shop, will open next to the books section shortly.

Known for hosting exclusive events with the likes of Wilbur Smith, Kiran Desai, Salman Rushdie, Jeffery Archer, Ruskin Bond, Amitav Ghosh, Pankaj Udhas, Kailash Kher, Raghu Dixit, Indus Creed, Louis Banks, Gwyneth Wentink, Yuri Honing Jazz Trio and Michael Learns to Rock, Landmark customers can expect music extravaganzas, book launches and interesting debates throughout the year and have multiple opportunities to meet legendary authors, get autographs from top stars and sing their hearts out with famous singers and musicians.

With an investment of about Rs4.5 to Rs5 crore per store, Landmark is looking at opening a couple more stores in the city in coming months.