OREANDA-NEWS. September 24, 2012. Anheuser-Busch InBev (Euronext: ABI) (NYSE: BUD), in celebration of its third annual Global Be(er) Responsible Day (GBRD), \ announced first-year progress toward meeting its aggressive Global Responsible Drinking Goals, which it aims to achieve by the end of 2014. Six company-wide goals were announced in 2011 as part of its Better World commitments. Together, these goals are designed to expand partnerships, public education initiatives, retailer training and other practices that reinforce attitudes toward responsible drinking. The activities take place in 23 countries and are led by AB InBev's 116,000 employees, in collaboration with parents, experts, local authorities and community and national organizations. Progress against AB InBev's goals will be independently audited at the end of 2014.

"As the world's leading brewer, Anheuser-Busch InBev's first responsibility is to encourage the responsible enjoyment of our products. As we mark progress toward our Global Responsible Drinking Goals, we will continue to work with our partners and customers to promote responsible attitudes toward alcohol sales and consumption, and to address challenges, such as underage drinking and drunk driving," said Carlos Brito, CEO of Anheuser-Busch InBev. "Our colleagues promote responsible drinking each day, but on Global Be(er) Responsible Day we are reminded that our collective efforts are helping to make a global impact."

Since announcing the Global Responsible Drinking Goals a year ago, AB InBev has made considerable progress toward meeting each target:

• AB InBev is on pace to reach at least 100 million adults with programs that help parents talk to their

children about underage drinking. Thus far, the company has reached almost 30 million adults.

• In its first year, the company has provided ID-checking materials to more than 150,000 bars and other

retailers, reaching roughly one-third of its target of at least 500,000.

• AB InBev has trained almost 160,000 bartenders, waiters, grocery store clerks, other servers and sellers of alcohol on responsible beverage sales. It aims to train a total of at least 1 million people who serve or sell alcohol by the end of 2014.

• The company has resoundingly spread the word about the importance of using a designated driver or safe-ride home. In just one year, AB InBev has reached more than 270 million legal-age consumers, which is over 50 percent of the company's target of reaching at least 500 million consumers.

• The company invested almost 55 million USD in 2011 in responsible drinking advertising and programs. It aims to invest at least an additional 245 million USD by the end of 2014.

• AB InBev has committed to celebrating Global Be(er) Responsible Day annually to promote the importance of responsible drinking among employees, partners and consumers.