OREANDA-NEWS. October 10, 2012. Aviva has re-launched its health website for independent financial advisers, HealthcareZone, with a wealth of content designed to help them grow their business through private medical insurance sales.

The site features a new comprehensive section ‘Growing Your Business’, which is filled with marketing tools and techniques to help kick-start sales campaigns. It includes hints on blogging, networking and direct mail, and persuasive statistics on average NHS treatment waiting times for common health conditions that are covered by private medical insurance.

To ensure advisers are never more than three clicks away from the information they need, the site includes a range of useful interactive PMI tools to help support their client conversations, such as the Hospital Checker and the Consultant Guide.

Additionally, the site holds over 150 new pages of interactive content on products and services to help advisers explain private healthcare cover more simply. New video content and information will be added regularly to respond to market news as it happens, enriching the knowledge of intermediaries.

HealthcareZone also features improved navigation, a full document library with an ‘also recommended’ section, and is now fully mobile, tablet, PC and smartphone friendly.

Marketing Director, UK&I Life at Aviva, Adam Beckett, says: “We’ve developed the site with the help of advisers to ensure that we are providing a first-class digital portal and tools that will really help them deliver an outstanding service to clients and grow their business. The result is a highly comprehensive and easy-to-use site that we believe will fast become a favourite with advisers.                                                                                            

“We know from the success of our LetsTalkGroupRisk site for advisers that fresh, timely and relevant content updates are key, and we will be continuing the development of the HealthcareZone as we move away from paper to a digital environment.”