OREANDA-NEWS. December 21, 2012. Tata Elxsi, India’s leading design company, and Brash Brands, UAE’s leading brand consultancy firm, announced a major strategic partnership to deliver full service brand consultancy and integrated design services in India and other key international markets including GCC and Asia.

Through this exclusive partnership, Tata Elxsi will build Brash Brands’ business in India and Brash Brands will represent Tata Elxsi’s portfolio of design services throughout its international offices such as Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore. The relationship’s first combined service will be to set up joint operations in Bengaluru to address brand development and consultancy services in India, and target product design, signage and way finding markets in the GCC and Asia.

Commenting on the partnership, John Brash, founder and CEO, Brash Brands, said, “This is a big step for our organisation and it vindicates our business strategy. We don’t want to be the biggest – we just want to offer our enterprise clients excellence to realise the potential of their brands. Tata Elxsi understands the power of this proposition and the need for excellent brand development services in India. Through this strategic partnership we are both committed to offer a set of high quality, focused services that will change the nature of brand consultancy in India and our international markets.”

Madhukar Dev, managing director and CEO, Tata Elxsi, said, “Brash Brands offers a best in breed service that fully complements our own. This partnership enables us to provide our customers a unique set of full-service offerings initially targeted at India, Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.”