OREANDA-NEWS. January 3, 2013. ICBC Credit Suisse took home the "2012 Golden Bell Award - Publicity Pacesetter" at the Second "Golden Bell Awards" jointly hosted by Horizon Research Consultancy Group and People's Daily (http://www.people.com.cn/).

"Golden Bell Awards", the first award program voted by users, are presented to companies that have demonstrated excellence in listening to public opinion, users and public opinion poll. The "Golden Bell" represents the "voices of public, market and consumers". The respected award program is sponsored by Horizon Research Consultancy Group, a leading research consultancy firm in China.

Commenting on the award to ICBC Credit Suisse, the main reason is "Things to Learn to Save Ourselves", a charity activity initiated via microblog by ICBC Credit Suisse and a company immediately after the horrendous rain raging in Beijing. This was the first charity activity initiated by a fund company. The activity was launched when everybody was concerned about how to survive in case of disaster, all microblog users were encouraged to post comments, repost and learn, ICBC Credit Suisse also published Self-Rescue Guide (pdf) at the website for download. The activity won the support from microblog users as well as other fund companies, journalists and microblog users with thousands of fans.