OREANDA-NEWS. Titan Eye Plus, India’s biggest eyewear retail chain, made a stylish splash in the New Year with the launch of the Trendz 2013 collection. The range caters to value-conscious consumers who seek affordable yet stylish eyewear products.

The hallmark of the collection is that it consists of frames for both the single vision as well as the older customer who might need bifocal/progressive lenses. The collection offers the customer a choice of more than 100 styles and a range of colours including bold ones like red, blue, and purple as well as colours like gold silver, black and brown for those with a subtle taste. The frames are available in acetate, TR 90 as well as metals in various style options for both men and women. The collection is attractively priced between Rs995-1995.

Speaking on the occasion, Ravi Kant, CEO, eyewear division, Titan Industries, said, “Eyewear is fast becoming an indispensible fashion accessory. We have always been committed to bringing the latest global fashion trends to the Indian consumer at affordable prices and launched the “Trendz” collection of frames in August 2012 which received a fabulous response. This has encouraged us to introduce new styles under Trendz 2013 to offer even more choice for consumers.”

Titan Eye Plus being a leader in the eyewear segment is focused on creating awareness for the need of vision correction. To support this cause further they have launched a free online vision correction test which will help in tracking vision problems. To take the free online test, participants have to visit the Titan Eye Plus website at www.titaneyeplus.com.

All Titan Eye Plus frames and lenses go through stringent quality checks to ensure unparalleled standards of comfort and quality. In addition to striking form, the consumer gets perfect functionality as well. All products come with a minimum warranty of 6 months.

Titan Eye Plus offers a great in-store experience with the browse and try format which helps the customer pick and choose from a wide variety of frames. The store also offers free Zero Error eye testing in a state of the art testing facility conducted by optometrists, specially trained by the world famous Sankara Nethralaya.

Apart from the wide assortment of eyewear in sync with latest fashion, the store has highly trained staff to help you chose the right spectacle/sunglass based on your lifestyle. An in-store style section uses the latest technology to help customers make the right choice of spectacles/sunglasses. Customers can take a picture using the webcam in the style section. This unique in-store feature will help customers make the right choice instantly.