OREANDA-NEWS. Auto Shanghai 2013 is scheduled to open on April 21. Under the theme of "enjoyment of innovation", Chery will show up with the new brand image. Besides a strong lineup of nine leading models in respective segments including New QQ, E5 2013, A3 and Tiggo, Chery will exhibit three models concept models (б7, в5 and @ANT) developed under Chery's internationalized product development system after its strategic transformation. Among Chery's other exhibits will be three powertrain systems based on Chery's latest third-generation ACTECO engines. The biggest highlight of Chery's booth at the exhibition will undoubtedly be iAuto core technology platform that represents Chery's latest technical achievements and will be launched publicly for the first time. Chery M16's concept version б7 will be the first model carrying iAuto core technology platform and is believed to astound visitors then. Chery will take the exhibition to showcase an all-new image of "Tech Chery" to the media and the public.
As a leading independent enterprise, whether in vehicles or in core technologies of key parts, Chery has kept ahead of other independent brands. At the exhibition, Chery will show its tremendous technical strength, once again demonstrating its technical lead to the industry and the public. As a major phased achievement since Chery's strategic transformation, iAuto core technology platform will draw special attention.

iAuto, abbreviation for Intelligence Auto, is a high-tech, standardized and forward-looking core technology platform created by Chery based on independent technologies accumulated over the years and in accordance with world leading standards. It is composed of CLOUDRIVE (intelligent cloud entertainment system), ACTECO (intelligent efficiency powertrain system) and CHERYSMA (intelligent balancing system). 

CHERYSMA makes product quality up to international standards and fully satisfies customers' human-oriented demands; ACTECO involves world leading powertrain technologies independently developed by Chery such as TGI, CVT, 6AT and DCT, provides surging power beyond drivers' expectation and finds a good balance between power and energy consumption; and CLOUDRIVE offers every customer unprecedented drive experience through intelligent technologies combining human-vehicle interaction with entertainment and the amazing sense of future.