OREANDA-NEWS. Alexey Karakhan, Deputy CEO of Otkritie Financial Corporation, was named Media Manager of Russia in for the Communications and Public Relations category for the development of the Otkritie Financial Corporation brand, its active promotion and enhancement of the brand awareness.

“Generally speaking, I received this award not for external PR, but for internal communications that I have been involved in for the most part of the previous year”, explained Alexey Karakhan after the ceremony was over. “I do believe that external communications are losing their significance in the modern world. Selection of qualified personnel to comprise the team, setting up clear communications between them, and information transparency in the company produce a much greater impact on the brand, than a banner across Novy Arbat. And vice versa, ineffective internal communications may bring down a company known to everyone”.

The professional award Media Manager of Russia was established in 2001. It has been awarded top managers in media, advertising and PR. Among its winners are: Damian Kudriavtsev (the then CEO of Kommersant Publishing House), Natalia Sindeeva (CEO of Dozhd TV), Alexander Rodniansky (President of CTC Media), Andrei Vasiliev (the then Editor-in-Chief of the Kommersant Newspaper), Svetlana Mironyuk (Editor-in-Chief of RIA NOVOSTI), and Konstantin Ernst (CEO of Channel One).